Sustainably & Ethics

We constantly work to make everything we do as sustainable and friendly to the environment as we can. Good business is about people not profit. We make sure that everyone involved in making our clothes, not just our own employees, is paid a living wage and works in a safe environment.

Fit & Consistency

We want to make clothes that fit everyone, regardless of size, gender, race, or disability. If one of our products doesn’t fit you for whatever reason, we want to know so we can make it better. We keep the fit and shape of our clothes consistent over time. If you buy the same product next year, or in 5 years time, it’ll fit you just the way it does now.

Affordability & Value

We want as many people as possible to be able to enjoy our clothes, so we charge a fixed margin to keep our prices as low as we can. When you see a higher priced product it's cost us more to make, the money goes into the product and not in our pockets.


We make clothes for everybody and that means every type of body deserves to be represented in our marketing. Tag us in your photos if you'd like to be part of it.