We’re thrilled to be welcoming the glamorous, incredible Jamie Campbell to the Snag family! Together, Jamie’s dreams of becoming a fashion designer are coming true. We’re so excited to be his first fashion collaboration and show the world Jamie’s incredible designs. Jamie has brought his flamboyant personality to life in these amazing designs that will have everybody talking.

“I’m most excited to see how the Snagglers style my designs, as they’re such a gorgeous diverse group of unique individuals”

About Jamie

Jamie Campbell is the real-life inspiration behind ‘Everybody’s Talking About Jamie’ – the award winning musical. Jamie grew up in an old mining village near Bishop Auckland, County Durham, a small market town in the northeast of England. Growing up, Jamie says he would always play dress up in his mum’s clothes, shoes and tights, describing himself as a ‘naturally flamboyant’ kid.

At 16 Jamie wore a dress to prom, revealing his drag persona Fifi La True to the world for the first time. His determination to be his true self and his classmates heartwarming acceptance was captured in the BBC documentary Jamie: Drag Queen At 16, which inspired the musical and now the film.

Jamie has designed a collection that truly pushes the boat out in tights technology and design. Because we have no idea which of these designs will do well or how many to make, we’ve decided to make this collection pre-order. The pro is everyone can get exactly what they want but the con is it will take a little longer.

It’ll work very similarly to our Second Chance collection, you have until the end of September to place your order and then our wonderful factory will get making and your orders will be with you in 8-10 weeks ⏱

With our new system we’ll be able to give you order updates, so we’ll keep you informed of your orders progress every step of the way ❤️

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