Everyone’s talking about Jamie Campbell!

We’re thrilled to be welcoming the glamorous, incredible Jamie Campbell to the Snag family! Jamie, who wore a dress to prom revealing his drag persona Fifi La True, never believed that it would inspire a hit musical Everyone’s Talking About Jamie and now a film! Together with Snag, Jamie’s dreams of becoming a fashion designer are coming true. We’re so excited to be his first fashion collaboration and show the world Jamie’s incredible designs. We’ve even included a little sneak peek video for you below! Sign up now to find out when the collection launches in 2021!

“I’m most excited to see how the Snagglers style my designs, as they’re such a gorgeous diverse group of unique individuals”

About Jamie

Jamie Campbell, the inspiration behind ‘Everybody’s Talking About Jamie’ – the award winning theatre production and soon to be theatrical film release. The musical was inspired by the 2011 BBC Three documentary Jamie: Drag Queen At 16, which followed a year eleven boy’s decision to wear a dress to prom, and the fall out when his teachers tried to ban him. The real-life inspiration for Jamie New is Jamie Campbell. Jamie grew up in an old mining village near Bishop Auckland, County Durham, a small market town in the northeast of England. Growing up, Jamie says he would always play dress up in his mum’s clothes, shoes and tights, describing himself as a ‘naturally flamboyant’ kid.

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